Web designing focuses on creating visually appealing and user-friendly websites that effectively communicate information and engage visitors. It involves the strategic use of layout, colors, typography, and imagery to convey a brand's message and facilitate user interaction. Key aspects of web designing include usability, accessibility, and responsiveness across various devices. Web designing entails building and customising websites on a platform. It often includes:


1. **Theme Selection**: Choosing an appropriate theme that fits the website's purpose and designing preferences. WordPress provides thousands of free and premium themes to pick from.


2. **Customisation**: Changing the layout, colours, fonts, and other designing elements of the chosen theme to meet specific needs using built-in customisation options or CSS.


3. **Content Creation**: Adding and organising text, photos, videos, and other media to create interesting and useful web pages.


4. **Plugin Integration**: Improve website functionality by using plugins for features such as contact forms, galleries, sliders, SEO optimisation, and more.

5. **Responsive Design**: Ensure that the website is responsive and appears nice on a variety of devices and screen sizes, such as computers, tablets, and smartphones.


6. **Optimisation**: Improving website performance, speed, and search engine visibility by optimising images, enabling cache, and following SEO best practices.


7. **Testing and Launch**: Thoroughly testing the website to guarantee functionality and compatibility with various browsers and devices before releasing it publicly.


8. **Maintenance**: Frequently updating WordPress core, themes, and plugins to maintain security, performance, and compliance with the most recent technology and standards.